Miles Media Group Insight http://www.milesmedia.com/insight/ We are happy to share our insight, research summaries and analysis on the latest trends in destination publishing. Please complete the form below to download the requested document. en-us Copyright milesmediagroup.com All Rights Reserved. Wed, 10 Mar 2010 08:05:58 EST http://www.milesmedia.com/images/shell/logo.png Miles Media Group Insight http://www.milesmedia.com/insight/ SEM 360 http://www.milesmedia.com/insight/request.php?insID=32 http://www.milesmedia.com/insight/request.php?insID=32 DMOs are investing more in Search Engine Marketing (SEM). This paper examines best practices to maximize the impact and return of your SEM investment Wed, 9 Dec 2009 11:16:10 EST State of the American Traveler, July 2009 http://www.milesmedia.com/insight/request.php?insID=34 http://www.milesmedia.com/insight/request.php?insID=34 Summer 2009 edition of Miles Media and research firm, Destination Analysts' review of critical travel trends, traveler intentions and behavior. Thu, 27 Aug 2009 09:08:51 EDT Measuring Your Online Audience: Why a Standard for DMO Web Sites Makes Sense http://www.milesmedia.com/insight/request.php?insID=30 http://www.milesmedia.com/insight/request.php?insID=30 There are industry-wide benefits to developing an independent standard for measuring the online audience of DMOs' web sites. Thu, 27 Aug 2009 09:08:51 EDT State of the Travel & Tourism Industry: Social Media Survey http://www.milesmedia.com/insight/request.php?insID=31 http://www.milesmedia.com/insight/request.php?insID=31 GoSeeTell conducted a comprehensive survey, creating a snapshot of DMOs attitudes towards and activities in social media marketing Thu, 27 Aug 2009 09:08:51 EDT American Traveler Survey Webinar: Gas Prices http://www.milesmedia.com/insight/ http://www.milesmedia.com/insight/ Erin Francis of Destination Analysts discusses the likely impact of gas prices and the economy on travel. Thu, 27 Aug 2009 09:08:51 EDT Green Publishing Solutions for DMOs http://www.milesmedia.com/insight/request.php?insID=18 http://www.milesmedia.com/insight/request.php?insID=18 Recommendations for making DMO's print and online publishing more environmentally friendly Wed, 9 Dec 2009 11:16:10 EST State of the American Traveler: Special Economic Impact Report http://www.milesmedia.com/insight/request.php?insID=26 http://www.milesmedia.com/insight/request.php?insID=26 This survey, taken shortly after the election, reveals Americans' travel attitudes and intentions in the face of a challenging economic environment. Thu, 27 Aug 2009 09:08:51 EDT The Importance of Internet to Destination Marketing http://www.milesmedia.com/insight/request.php?insID=7 http://www.milesmedia.com/insight/request.php?insID=7 Highlights from National Travelers Research, January 2007, undertaken by Destination Analysts and supported by Miles Media. Thu, 4 Feb 2010 15:15:54 EST Web 2.0 Glossary http://www.milesmedia.com/insight/request.php?insID=3 http://www.milesmedia.com/insight/request.php?insID=3 This paper defines ten technologies that are driving the Web 2.0 trend and how they are being applied in the tourism industry. Thu, 27 Aug 2009 09:08:51 EDT State of the American Traveler, January 2008 http://www.milesmedia.com/insight/request.php?insID=1 http://www.milesmedia.com/insight/request.php?insID=1 Twice each year Miles Media and research firm, Destination Analysts track critical travel trends, traveler intentions and behavior. Thu, 27 Aug 2009 09:08:51 EDT State of the American Traveler, July 2007 http://www.milesmedia.com/insight/request.php?insID=11 http://www.milesmedia.com/insight/request.php?insID=11 Report from July 2007 of U.S. travel trends, traveler intentions and behavior. Thu, 27 Aug 2009 09:08:51 EDT State of the American Traveler, January 2007 http://www.milesmedia.com/insight/request.php?insID=10 http://www.milesmedia.com/insight/request.php?insID=10 Report from January 2007 of U.S. travel trends, traveler intentions and behavior. Thu, 27 Aug 2009 09:08:51 EDT Monitor, Measure, and Manage: Best Practices in Web Analytics for DMOs http://www.milesmedia.com/insight/request.php?insID=5 http://www.milesmedia.com/insight/request.php?insID=5 Miles Media and web analytics software leader Omniture have written an extensive new white paper on Web Analytics fundimentals for DMOs. Thu, 27 Aug 2009 09:08:51 EDT Email Essentials: Email Marketing Best Practices for Destinations http://www.milesmedia.com/insight/request.php?insID=17 http://www.milesmedia.com/insight/request.php?insID=17 Learn what makes destination marketing emails resonate with today's travelers Thu, 27 Aug 2009 09:08:51 EDT Online Booking Solutions for DMOs http://www.milesmedia.com/insight/request.php?insID=6 http://www.milesmedia.com/insight/request.php?insID=6 Summary of the online booking options available to DMOs and the considerations related to each. Thu, 27 Aug 2009 09:08:51 EDT Meetings in 10: Ten Conclusions From Research Into the Meetings Market http://www.milesmedia.com/insight/request.php?insID=8 http://www.milesmedia.com/insight/request.php?insID=8 A summary of the findings and 10 conclusions from the Meetings & Group Market Research undertaken by Miles Media in association with VISIT FLORIDA. Thu, 27 Aug 2009 09:08:51 EDT Best Practices in Search Engine Optimization for Destination Websites http://www.milesmedia.com/insight/request.php?insID=12 http://www.milesmedia.com/insight/request.php?insID=12 Break through the clutter and get visibility: a summary of SEO best practices as they currently stand in the online travel space. Thu, 27 Aug 2009 09:08:51 EDT State of the American Traveler, July 2008 http://www.milesmedia.com/insight/request.php?insID=19 http://www.milesmedia.com/insight/request.php?insID=19 Summer 2008 edition of Miles Media and research firm, Destination Analysts' review of critical travel trends, traveler intentions and behavior. Wed, 9 Dec 2009 11:16:10 EST Use of Official Visitor Publications by American Leisure Travelers http://www.milesmedia.com/insight/request.php?insID=20 http://www.milesmedia.com/insight/request.php?insID=20 Twelve conclusions based on the primary and secondary research available on the role of official visitor guides in influencing U.S. leisure travel Wed, 9 Dec 2009 11:16:10 EST Print in a Web 2.0 World http://www.milesmedia.com/insight/request.php?insID=21 http://www.milesmedia.com/insight/request.php?insID=21 In an increasingly web-centric environment, the role of print is changing. This paper offers a range of research and recommendations to consider. Wed, 9 Dec 2009 11:16:10 EST Requesting Better Proposals: How To Ask For What You Really Need http://www.milesmedia.com/insight/request.php?insID=13 http://www.milesmedia.com/insight/request.php?insID=13 Where to begin to create the perfect RFP for your destination�s integrated publishing programs: website, print products, email marketing. Thu, 27 Aug 2009 09:08:51 EDT Webinar 12/18/08 Slides: State of the American Traveler Research Results http://www.milesmedia.com/insight/request.php?insID=27 http://www.milesmedia.com/insight/request.php?insID=27 The slides Dave Bratton from Destination Analysts presented at the webinar on Dec 18 Wed, 9 Dec 2009 11:16:10 EST Webinar 12/18/08 Slides: Opportunities and Analysis http://www.milesmedia.com/insight/request.php?insID=28 http://www.milesmedia.com/insight/request.php?insID=28 The slides presented by Chris Adams summarizing the take aways from the special edition of State of the American Traveler. Wed, 9 Dec 2009 11:16:10 EST State of the American Traveler, January 2009 http://www.milesmedia.com/insight/request.php?insID=29 http://www.milesmedia.com/insight/request.php?insID=29 In this difficult economy, travel intentions have softened and consumers are emphasizing the importance of offers, deals and other incentives. Wed, 9 Dec 2009 11:16:10 EST Community Driven Content http://www.milesmedia.com/insight/request.php?insID=4 http://www.milesmedia.com/insight/request.php?insID=4 Paper looks at a variety of community websites and how they can positively impact destination marketing programs. Thu, 27 Aug 2009 09:08:51 EDT Rich Media Content http://www.milesmedia.com/insight/request.php?insID=9 http://www.milesmedia.com/insight/request.php?insID=9 Paper explores the impact of the growth of rich media content online and its impact on destination publishing. Thu, 27 Aug 2009 09:08:51 EDT Seven Highlights: PhoCusWright Research on Role & Impact of Destination Marketers http://www.milesmedia.com/insight/request.php?insID=33 http://www.milesmedia.com/insight/request.php?insID=33 Key take-aways from PhoCusWright's comprehensive research study into the role and best practices of DMOs. Sponsored by Miles Media. Wed, 9 Dec 2009 11:16:10 EST Online Video Best Practices for DMOs http://www.milesmedia.com/insight/request.php?insID=36 http://www.milesmedia.com/insight/request.php?insID=36 This White Paper looks at the latest trends, results and suggestions for optimizing your rich media. Wed, 9 Dec 2009 11:16:10 EST 10 Publishing Ideas to Face This Summer's Challenges http://www.milesmedia.com/insight/request.php?insID=15 http://www.milesmedia.com/insight/request.php?insID=15 Ten strategies for DMOs to combat record gas prices and a soft economy Wed, 9 Dec 2009 11:16:10 EST